Taylor Swift just unveiled her most dramatic hair transformation yet, debuting a short black flapper bob during a photo shoot for her upcoming album, The Life of a Showgirl. She revealed the striking new look on Instagram through a series of elegant, sparkling shots inspired by the glitz of the iconic showgirl—featuring both her signature blonde locks and a blunt bob that we’ve never seen on the singer before.
The style is certainly a wig (she was later spotted with her natural hair during an appearance on the New Heights podcast, filmed afterward), but like her signature Easter eggs and surprise tracklists, we’re here for the drama.
The look itself is a glamorous box bob in a jet-black hue, paired with a sharp, blunt bangs. A major departure from Swift’s trademark golden waves, the bold, graphic cut renders the singer nearly unrecognizable—in the best way.
Thinking of recreating Swift’s glam bob? Here’s what hairstylist Holly Fairley previously told ELLE about the trending cut: “A box bob is a super clean, blunt bob. For someone with finer hair, it’s great because it creates the illusion of thickness—it just looks healthier when it’s blunt, rather than wispy.
“A box bob works for most textures, but if the hair is thicker or curly, it can take on more of a triangular shape—flatter at the top, heavier at the bottom. If someone with that hair type still wants the look, I’d just add some texture through the ends to soften it out.”
Swift’s playful (if only temporary) look will likely make repeat appearances throughout the visuals for her upcoming album—a rollout we’ll be eagerly watching until its release on Oct. 3, 2025. In the meantime, we’re keeping an eye out for more beauty Easter eggs, like the vibrant orange lipstick she wore during the album’s surprise announcement.
