Amazon’s New Beauty Shop Focuses on Indie and BIPOC-Owned Brands

Apple cider vinegar is a forever hero ingredient. Skip the DIY recipe and opt for a pre-made version that helps keep your scalp clean and pH balanced. Other natural ingredients include rice water (to help with tangles) and castor oil (said to slow hair loss).

Snaps make these hair ties totally different than the standard: They open, allowing you to wrap them around hair before closing into place. They’re smart for almost anyone, whether you have natural, thick, or curly hair—or just like a tight, tight pony.

Love a light-as-air cleanser but devoted to a formula that’s not so airy? Some beauty geniuses have stepped in with a handy tool that uses a pumping action and water to turn the wash you love into something more marshmallow’y from the start.

Sparkle and shine anywhere and everywhere with a multi-purpose (and vegan) pot of iridescent shine. Whether your typical glow status is about a lit-from-within vibe or edges more on the dramatic side of things, it all comes down to how much you want to layer.

Give us kitsch any day of the week. The lollipop design of this pick feels wonderfully nostalgic, but there’s function behind the form too. The top encases a balm, while the tube—a.k.a. the lollipop stick—is actually a gloss.

Don’t stress over the mess that a serious bit of eye makeup application can leave. In a case of “someone’s thought of everything,” these stencils are meant to sit on the undereye while you’re applying shadow to keep your overall look neat.

Love a bath bomb but have no time for, you know, an actual bath? These made-for-the-shower versions use essential oils for a relaxing experience that you can sneak in on the daily.

If you’ve been fascinated by the idea of magnetic falsies, but a bit hesitant to pull the trigger, now’s the time to try. Pop this Amazon find in your cart: It’s racked up a lot of reviews and rings in under $20.