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Perfume Experts Reveal the Most Compliment-Worthy Scents for Women
Meet your new signature scent.
No outfit is complete without a spritz (or five) of perfume. That said, there’s something undeniably powerful about finding your signature scent. One whiff can transform your mood, stir up a memory, or announce your presence in any room before you even utter a word. Whether you’re hunting for a fragrance that feels distinctly you, or building a perfume wardrobe to ensure you’re prepared for every occasion, shopping for perfume can feel overwhelming. One moment, everyone’s going for guava; the next, it’s all about sea salt.
Truth is, trends come and go. However, the journey to building a unique collection is all about finding a fragrance that truly resonates—whether that’s floral, gourmand, musk, or a distinct layered blend.
Our picks for the best fragrances for women in 2025
“Fragrance has the power to evoke memories of a person, a moment, an experience,” says DSM-Firmenich perfumer Bérénice Watteau. “We’ve all experienced it: walking down the street, catching a familiar scent on a stranger, and suddenly being brought back to someone we love or a beautiful memory shared with them. Perfume captures those fleeting feelings and makes them timeless.” Your scent should also feel like an extension of yourself—something that reflects your personality, style, and the way you want to be remembered. Don’t be afraid to layer a couple of scents for an irreplicable fragrance of your own creation.
As beauty editors, we have been lucky enough to spritz, sniff, and test hundreds of scents, so it takes a lot for one to impress us. That’s how you know the ones on the list below are extra special. We also consulted three experts and combed through numerous customer reviews to find 18 of the best perfumes for women that we can’t stop wearing.


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