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Safe Word: Jacquie Aiche Unveils New Timex Watch Collaboration

By Madison Rexroat and Curated by Alexis Wolfe
jacquie aiche x timex
Courtesy of Jacquie Aiche and Timex

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Safe Word is a new series highlighting the latest trends in the jewelry market, keeping you up-to-date on all things that sparkle and shine.

New month, new jewelry news! With May comes the promise of summer openings, high jewelry launches, glamorous new campaigns, and more. David Yurman embraces sunny, warm-weather vibes with the opening of a brand-new Miami flagship boutique in the heart of the Design District, complete with exclusive pieces, and Van Cleef & Arpels takes over New York City’s Rockefeller Center for an interactive garden escape. For the rest of the month, we’ve got you covered on all the jewelry-related happenings worth knowing about.


Jacquie Aiche and Timex Release New Summer-Ready Watch Collaboration

jacquie aiche timex
Courtesy of Jacquie Aiche and Timex

Jewelry designer Jacquie Aiche has teamed up again with Timex to release a new collaboration—this time inspired by the desert sunset. Featuring pink and blue mother-of-pearl and a special watch dial design, the 36mm Desert Daze watch is meant to blend and stack with existing jewelry for an elevated boho wristscape.

Jessica McCormack Opens Madison Avenue Boutique

jessica mccormack madison avenue
Courtesy of Jessica McCormack

London-based jeweler Jessica McCormack has opened her third standalone store—her first in the U.S.—on Madison Avenue in New York City. Known for bold diamond designs, the brand finds its new home-away-from-home in over two floors of a Beaux-Arts building on the Upper East Side, restored and decorated with a multi-disciplinary art collection and a mix of antique and contemporary furniture. What’s more, the boutique will be supported by a local workshop, bringing the antique-inspired techniques directly to clients.

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Van Cleef & Arpels Transforms New York City Into a Lush Garden

van cleef and arpels
Courtesy of Van Cleef & Arpels

Spring is in full bloom at Rockefeller Center’s Channel Gardens and Summer Rink, thanks to Van Cleef & Arpels. The renowned fine and high jewelry brand—celebrated for its nature-inspired, floral motifs—has teamed up with French artist Alexandre Benjamin Navet to transform the heart of the city into an interactive spring garden. Throughout the first three weekends of May, visitors can enjoy poetry readings, dance performances, and live painting sessions, all set amid Navet’s vibrant artistic installations.

Fernando Jorge Debuts Roaring Twenties-Inspired Jewelry Collection

fernando jorge vertex
courtesy of Fernando Jorge

Fine jewelry designer Fernando Jorge evokes the spirit of 1920s New York with his latest collection, Vertex, a tribute to the city’s iconic skyscrapers and the exuberance of the Jazz Age. Featuring striking baguette diamonds—a style that rose to prominence during that era—the collection channels a bygone time of opulence, celebration, and energy. The launch follows the February opening of Jorge’s New York salon and was marked with an intimate fête at Obvio, a newly opened hotspot in NoMad. Both the venue and the neighborhood perfectly mirror the glamour and architectural elegance of the new designs.

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David Yurman Opens New Flagship in Miami’s Design District

david yurman
Courtesy of David Yurman

Renowned jewelry brand David Yurman has touched down in Miami’s Design District with a brand-new flagship store, designed in partnership with architect Andrea Tognon of Studio Tognon. The space is heavily inspired by the designer’s pieces, with arches created to mimic the natural curve of a his necklaces and stone finishes reminiscent of the precious stones used throughout his work. The iconic Cable design is present, too, with a sculpted handrail at the store entrance and circular vitrine underneath the staircase. Exclusive styles inspired by Miami’s vibrant spirit will be available to shop, with stones in bright pink, green, blue, and orange.

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