BIG news this morning: Beyoncé, your queen, is officially launching her own fashion line―not a collaboration line, as many celebs have done before her, but instead producing her very own Bey-originals.
The name of the line is IVY PARK and the goods (which, will undoubtedly be goooood, because Beyoncé) won't actually be available on Bey's website―instead you'll be able to purchase the designs at Net-a-Porter, Topshop, and Nordstrom.
Bey also announced the news on Instagram, captioning her photo @weareivypark, whose landing page links to the brand's website, ivypark.com.
The brand is a joint venture with Sir Philip Green, who's chairman of Arcadia Group, which owns Topshop, Topman, Miss Selfridge, and other retailers.
As for what the stuff actually looks like? Athleisure to the Beyoncé-th degree. And, of course, flawless.
