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Courtesy of Faithfull The Brand

The Can't-Miss Deals ELLE Editors Are Shopping Before Prime Day Ends

From glow-boosting skin care staples to breezy summer dresses.

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It's the final day of Amazon Prime Day 2025, so if you’ve been looking for an excuse to shop, you’ve come to the right place. With thousands of deals dropping across every category, the sheer volume of markdowns can feel overwhelming. That’s where we come in. ELLE’s team of ever-knowledgable editors has been tracking the best markdowns across fashion, beauty, home, and tech to uncover the items worth adding to your cart before it's too late.

Editor-Approved Prime Day Shopping List

Whether you’re upgrading your skin care routine, refreshing your summer wardrobe, or even redecorating your home, Prime Day is serving up rare discounts that make now the best time to press “check out.” Taking place from July 8 to July 11, this year’s shopping event is a full 48 hours longer than those of the past. But as we’ve learned the hard way, discounts come and go quickly, items can sell out in hours, and prices tend to shift without warning—so if something catches your eye, we recommend acting fast.

This year’s ELLE-approved haul includes everything from cult-favorite serums for glowy, summer skin to editor-loved accessories that instantly elevate an outfit. We’re prioritizing the products we genuinely use and love, plus on-trend tucked away gems we’ve been eyeing for months.

Below, shop everything I and my fellow ELLE staffers are buying before the sale ends. These are the Prime Day discounts we’re actually excited about—and we think you will be too.

Faithfull the Brand Blair Mini Dress

On Sale
Blair Mini Dress

“There is quite an impressive roster of summer dresses hidden on Amazon. I’m hoping to score a few new styles and enjoy the fast shipping this Prime Day.”—Alexis Bennett Parker, commerce content lead

EACHY Travel Makeup Bag

On Sale
Travel Makeup Bag

“Travel season is upon us. I’m upgrading my cosmetics bag with this sleek option that’s less than $25.”—Alexis Bennett Parker, commerce content lead

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Apple AirPods Max

On Sale
AirPods Max

“I present to you my Prime Day purchase of 2024: the Apple Airpods Max. Since then, I have worn these headphones through enough long office days and extra-loud flights to officially deem them a top tech pick.”—Emma Aerin Becker, associate beauty e-commerce writer

Dream Pairs Low Flip Flop Kitten Heel

On Sale
Low Flip Flop Kitten Heel

“All the girls seem to be wearing kitten heel flip flops, so of course, I have to get on board.”—Meg Donohue, associate fashion commerce editor

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Samsung The Frame Series Smart TV

On Sale
The Frame Series Smart TV

“I have been struggling to find the perfect art piece to hand on a blank wall in my home. But I could change the picture weekly even daily if I wanted to with Samsung’s Frame TV. I’m keeping my fingers crossed for an even steeper deal come Prime Day.”—Alexis Bennett Parker, commerce content lead

medicube PDRN Pink Peptide Serum

PDRN Pink Peptide Serum

“Praised in our PDRN roundup, this vegan serum is my secret weapon for waking up with plump, glowing skin. With niacinamide, adenosine, and holy basil leaf extract, it calms redness, clears breakouts, and evens skin tone practically overnight. If you want smoother skin and the perfect base for makeup, this one’s a must-try.”—Laura Tarafa, commerce writer

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COSRX Advanced Snail 96 Mucin Power Essence

On Sale
Advanced Snail 96 Mucin Power Essence

“This dewy serum has been my secret to plump glowing skin for years. I’m so glad to see it on sale”—Alexis Bennett Parker

Shark CryoGlow LED Face Mask and FlexFusion Hair Dryer Bundle

CryoGlow LED Face Mask and FlexFusion Hair Dryer Bundle

“There's nothing like a good bundle, and Shark really outdid themselves with this one. I've been dying to try the brand's celeb-loved CryoGlow LED Face Mask to keep my skin wrinkle-free. Plus, the FlexFusion Hair Dryer makes any hairstyle a breeze to create.”—Emma Aerin Becker

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Lumineux Whitening Starter Set

Whitening Starter Set

“If you’re anything like me and love to drink coffee and laugh as much, you can understand the sheer paranoia of living with stained teeth for eternity. Dramatic? Maybe, but I’ll do whatever I can to prevent it. This kit does the job as long as you’re consistent. I haven’t enjoyed other whitening kits because they make my teeth sensitive and tight, but Luminex’s version is comfortable and reliable.”—Nerisha Penrose

Kai Perfume Roll-On Oil

Perfume Roll-On Oil

“As a gardenia enthusiast and someone who adores fresh, floral scents, I find this perfume oil simply divine. It has a light, fresh aroma that’s subtle, yet noticeable enough to earn me compliments all day long. It’s become one of my must-have fragrances for summer, and now that it’s 20 percent off, I’ll definitely be stocking up.”—Laura Tarafa

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Oura Oura Ring

Oura Ring

“I’ve held out for as long as possible, but I think it’s time for me to finally give in and buy an Oura ring. I’m not usually competitive, but I even I want to brag about my sleep score!”—Meg Donohue

'47 New York Yankees Hat

New York Yankees Hat

“Baseball season is officially here, so it’s time to break out my Yankees hat. There’s a reason this team is the top choice around the world—from models to celebrities and beyond. New York or nowhere!”—Claire Stern Milch, digital director

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Hero Cosmetics Mighty Patch The Original

Mighty Patch The Original

“I’m honestly not sure how my skin survived without pimple patches. The Mighty Patch from Hero Cosmetics is my favorite for its magic pimple-erasing powers and ultra-invisible appearance—and now they’re 20 percent off.”—Emma Aerin Becker

Iunik Tea Tree Relief Serum

On Sale
Tea Tree Relief Serum

“I've been using this tea tree oil serum for years now, and Prime Day is the perfect excuse to stock up. It keeps my sensitive, acne-prone skin in-check, while providing a gorgeous glow.”—Emma Aerin Becker

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Waterpik Cordless Advanced Water Flosser

Cordless Advanced Water Flosser

“I’ve reached the stage of adulting where I use Amazon Prime Day to stock up on grown-up essentials instead of buying yet another cute workout set I’ll never actually wear to the gym (I'm a big tee and shorts kind of girl). At the top of my list is a portable water flosser. I already house a bulkier Waterpik in my bathroom. Still, as someone who travels frequently—and flossing is an absolute must, regardless of the region—I love the ease of having a cordless, rechargeable flosser with precision and brush tips to tackle every crack and crevice.”—Nerisha Penrose, beauty commerce editor

Paula’s Choice Resist Youth-Extending Fluid

Resist Youth-Extending Fluid

“Trust me, this is the SPF you’ll want in your beach bag all summer long. This formula is unlike anything I’ve tried—ultra-hydrating, soothing, and leaves no white cast. No eye-stinging, no greasy residue, just a lightweight liquid that melts in effortlessly. It leaves behind a soft, natural glow and wears beautifully under makeup, doubling as the perfect primer!”—Laura Tarafa

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Kristin Ess Kristin Ess Ceramic Curling Iron

Kristin Ess Ceramic Curling Iron

“I recently purchased this ceramic curling iron from Kristin Ess, and now i actually enjoy curling my hair. My hair glides through the barrel so smoothly, and the included heat protectant ensures my styled strands are never fried.”—Emma Aerin Becker

Lancôme Rénergie Eye Cream

Rénergie Eye Cream

“I started using the Lancôme Rénergie Eye Cream a few weeks ago, and I can already see a difference in my dark circles (or lack thereof). It’s super brightening, hydrating, and depuffing thanks to its caffeine, hyaluronoic acid, and linseed extract formulation.”—Emma Aerin Becker

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Sol De Janeiro Rio Trio Body Cream Discovery Set

On Sale
Rio Trio Body Cream Discovery Set

“I’ve scraped the bottom of every Sol de Janeiro body butter I’ve ever owned—it’s that good. As someone who travels often, this set of Sol’s best-selling body butters is perfect because each one works differently and has its own distinct scent. While I love the ultra-moisturizing Delicia Drench and the brightening Bob Dia, nothing comes close to my love for the Bum Bum Cream.”—Nerisha Penrose

Sulwhasoo Gentle Cleansing Foam

Gentle Cleansing Foam

“I’ve heard incredible things about the Sulwhasoo Gentle Cleansing Foam. Now that it’s 30 percent off, I think it’s time to jump on the bandwagon.”—Emma Aerin Becker

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