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While some prefer the heady scents of oud to linger on their skin and others get their sweet fill from gourmand notes I, on the other hand, like my fragrances to smell like me, only better.
I’m not the only one who favors the subtle joys of skin scents. Once unknown among the seven olfactory groups, superseded by citrus and floral aromas, skin-like perfumes are on the rise, thanks to a growing perfume trend for minimalism which has filtered from our wardrobes down to our beauty routines, and notably, a boom on PerfumeTok where the hashtag has upwards of 50 million views.
Viral perfumes like Glossier You and Phlur’s Missing Person have also had a helping hand in catapulting barely-there aromas to the forefront of perfume, for now there are myriad formulas, from the soft and subtle to the ever alluring, and those that possess the unique power for people to ask repeatedly: “where’s your perfume from?” And the best part: with some harnessing molecules that adapt to your own skin, they smell completely different on everyone.
What is a skin scent?
Skin scents are designed to mimic or enhance the smell of your natural skin. By perfume standards, they meld certain ingredients which, according to perfumer and Escentric Molecules founder Geza Schoen can include “musk, sandalwood and sweet powdery notes, such as vanilla.” They will also usually have a comforting or nostalgic quality. “Skin scents offer a comforting sensation, a familiar coziness and cocooning desire,” she adds.
Núria Cruelles, house perfumer at Loewe, agrees. “These scents offer something intimate and unique—the idea of having a scent all for yourself. The ingredients used are very soft and skin-like, such as musk and orris.” Unlike the viral perfumes you see today, she explains that skin scents typically don’t employ a lot of top notes (usually the first notes you’ll smell upon spritzing a perfume), they’re more about the base.
With that, they’re a little more subtle and elusive, which is exactly their allure. I see so many era-defining and bestselling perfumes and I can immediately sniff them out: I know exactly what to expect from Le Labo’s Santal 33 or the world’s favorite Baccarat Rouge 540, but a skin scent is ever-changing—it’s unique and personal to you, and you alone. “In Molecule 01, which contains only one aroma molecule ingredient, Iso E Super, this opens up the mystery because some cannot actually smell the fragrance on themselves at all, however, they still choose to wear the perfume, because it draws attention from others—it adds to its allure,” shares Schoen of the brand’s popular skin scent. “It’s a conversation starter for those who can smell the fragrance and find it infatuating and unique.”
How to choose the right skin scent
“Choosing the right perfume for you comes down to the chemistry between skin and scent, mostly with the natural ingredients involved. That chemistry creates your skin scent,” shares perfumer Veronique Gabai. “Of course personality plays a role too, which is why I designed my personality test to guide scent selection.”
The best skin scents for 2024
Below are the 11 skin scents I wear on rotation that all offer something different, from the buzzy Acne and Frédéric Malle flacon to Celine’s addictive ZouZou.

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