Amelia Bell
Multiplatform Beauty Director
Amelia Bell is the Multiplatform Beauty Director for ELLE UK and Harper’s Bazaar, developing beauty strategy, writing, editing, and commissioning, and leading beauty content across both sites. Amelia has a particular interest in wellness and longevity, exploring the skin-mind connection, and decoding the latest treatments, tweakments and runway trends. She also has bylines for Women's Health, Refinery29, British Vogue, Harrods Magazine, and more.

Victoria Beckham Puts Her Own Spin On The 'Soap Nail' Trend
The beauty founder has upgraded her classic nude manicure and debuted pink glow nails.

The 'Scandi Hairline' Is The Soft, Sunkissed Blonde That Prolongs Summer
The front-row guests at Copenhagen Fashion Week SS26 are making a strong case for adopting face-framing highlights. A hairstylist breaks down how to recreate the look...

It's The Summer Of Boho Bangs - Here's How To Style The Retro Cut Now
Everyone from Alexa Chung to Suki Waterhouse is resurrecting the nostalgic boho fringe. Here, a hairstylist breaks down how to style retro bangs now...

ELLE Edits: The 9 Best LED Face Masks For Every Skin Concern
Ready to invest in an LED face mask? Here's our guide to the best ones to tackle signs of ageing, acne or pigmentation while boosting radiance for an enviable glow.

The 13 Best Cream Blushers For Unmatched Staying Power And Instant Radiance
The blush delivering on pigment and glow

7 New Polka Dot Manicure Trends To Try This Summer
Fashion's renewed fascination with polka dots has made its way onto our fingertips. Here are the best summer trends to bookmark.

Playful Blush And Juicy Lip Oils: Dior Unveils New Backstage Make-Up Collection
Fronted by Jenna Ortega, Christian Dior Beauty's latest Backstage Collection is its most playful exploration of make-up yet.

'Milk Nails' Are The Perfect Summer Manicure For Minimalists - Here's How To Recreate Them
Meet the manicure equivalent of a crisp white shirt.

From 'The Bixie' To The Nineties Bob, 3 Extra Short Hairstyles To Try This Summer
Thinking of braving the chop? Consider this your cut-out-and-keep guide to the trending short hairstyles to know.

Sabrina Carpenter Bids Farewell To Her Signature Curtain Bangs
The singer has eschewed her classic bombshell waves and voluminous bangs for a nostalgic hairstyle.

Augustinus Bader Elixir Review: Behind The Brand’s The Most Game-Changing Formula Yet
A deep dive into Bader's exosome-inspired elixir and why it's the most powerful in the range thus far.

Sofia Richie-Grainge Just Debuted Her Shortest Haircut – And It's The Chicest Summer Bob
The model has ditched her signature slicked bun and long lengths in favour of a French bob.

From Milk Nails To Fruity Accents - 25 Fresh Ways To Upgrade Your Summer Manicure
Meet the heatwave-approved nail art set to dominate.

Victoria Beckham's New 'Uncut' Bob Is The Ultimate Short Summer Haircut - This Is How To Recreate It
A hairstylist breaks down how to style this shorter, undone crop.

Dakota Johnson's Summer Glow Is Thanks To Beauty Pie - Here's How To Recreate It In 3 Steps
The affordable make-up brand is behind the Materialists' star enviable glow.

11 Of The Best Lip Oils That Deliver Hydration And A High-Shine Finish
The best of both worlds.

The Best Perfumes For Women In 2025, Plus A Guide To Finding Your Scent
From spring scents to just-landed aromas, discover the flacons that get the seal of approval from the ELLE UK beauty team.

Korean Jelly Nails Are The Epitome Of Summer - Here Are 9 Of The Best Designs
The manicure equivalent of summer's Y2K jelly shoe has arrived.

16 Of The Best Sunscreens To Use In A Heatwave
The creme de la creme of sunscreen for soaring temperatures.

Jones Road's Just Enough Tinted Moisturiser Has Arrived And It's The Antithesis Of What The Foundation
Joining the marmite foundation launch that dominated social media, Bobbi Brown has created a lightweight formula for make-up minimalists.

The 6 Stylish Interior Trends With Staying Power For 2025 And Beyond
From playing with 'midmalism' to rediscovering nostalgic prints, these are the interior trends that transcend virality.

A Wellness Guide To Menorca: Where To Stay, Eat And What To Do
The unsung hero of the Balearic islands is finally enjoying a moment in the spotlight.

The 12 Best Cream Bronzers For A Natural, Sun-Kissed Glow
These high-tech, hardworking formulas will make you ditch powder bronzer for good.

From Digital Detoxes To Countryside Hideaways: The 10 Best Wellness Retreats To Book In The UK
Welcome to the new era of the retreat.

How To Use Retinol In Your Skincare Routine - A Beginner's Guide
Retinol novice? This one's for you.

The 2025 ELLE Future Of Beauty Awards: The 40 Game-Changing Products To Know
Between new technology and next-gen formulas, beauty has never been smarter. To cut through the noise, our expert judges have put the latest in skincare, haircare, bodycare and make-up through its paces. As we celebrate ELLE UK’s 40th anniversary, here are the 40 game-changing products to know.

Dakota Johnson's Fringe Is Iconic - This Is How To Achieve Her Effortless Bangs
She's nailed the art of being polished and cool.

The 16 Best Moisturisers For Glowing Skin
A beauty editor-approved guide to restoring radiance

45 Of The Best Bob Hairstyles To Inspire Your 2025 Haircut
No matter your hair type, there truly is a bob for everyone.

5 Effective Ways To Boost Your Collagen For Healthier And Plumper Skin
Contrary to what the TikTok world will have you believe, increasing collagen levels comes down to a few hardworking ingredients, lifestyle changes and skin habits. Here, a dermatologist breaks down how to reap the rewards for glowier, healthier-looking skin.

17 Of The Best Nude And Natural Nail Designs To Try This Spring
Because, beige need not be boring.

From Bobs To Pixie Cuts, Every Short Crop We're Coveting This Spring
Short hair, don't care.