Rihanna has joined the latest celebrity bob craze (we're looking at you, Lily Collins), debuting the chicest of blunt bobs at a Savage X Fenty event in Los Angeles this weekend. The singer and entrepreneur took to the red carpet with a sleek new curly crop, having sidelined her recent signature style: a glamorous shoulder-length Hollywood waves. Yet another stylish RiRi moment added to the beauty moodboard.

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Her newest 'do features a chin-grazing length, effortless wet waves and a deep side-part, as well as the artist's go-to jet black shade. While we have no doubt that Fenty Beauty founder will be sporting an entirely different styling by her next public appearance (just last week she revisited her iconic Loud era hair with a set of bright red tresses), but for now we're obsessed with this effortless, classic trim.

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rihanna curly bob
Kevin Mazur//Getty Images
rihanna curly bob
Kevin Mazur

The coveted bob has been making waves in all its iterations this season. From choppy trims to extreme 'bixie' cuts, 'tis the season for an extreme, dramatic hair transformation – particularly if, like Rihanna, your hair has a natural movement or texture. However, the stand out of this look specifically is the styling; wavy, wet looks are all the rage for Autumn 2024.

'Create the texture you desire first using a curling iron or dry with your natural pattern if you have it,' says hairstylist Tom Smith. 'On clean dry hair apply liberal amounts of a shine serum (like, a lot). My favourite is Evo Love Perpetua. Layer on a wax spray for additional hold around the face and to keep texture in the mids and ends.'


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Katie Withington
Beauty Writer

Katie Withington (she/her) is the Beauty Writer, at ELLE UK and Harper’s Bazaar. Working alongside the ELLE UK Beauty Team, she covers all things beauty for both print and digital, from finding backstage make-up trends at London Fashion Week and investigating buzzy skincare ingredients, to unzipping the beauty bags of Hailey Bieber and Margot Robbie. Prior to joining ELLE UK in 2022, Katie studied (BA) Fashion Journalism at London College of Fashion and has previously contributed to Red, Good Housekeeping and Prima.