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The Best Liquid Bronzers For Capturing That Elusive Winter Glow And How To Use Them

It's the beauty editor's hack to looking healthy all year round.

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I don't know a single beauty editor who does not extoll the skin-livening, glow-giving prowess of bronzers, whether it's a cream bronzer or a powder version. But I never quite got the hype. Those who love bronzers often preach about how 'sunkissed' it made them look but - not to brag - my Malaysian heritage meant that my complexion looks, technically, sunkissed by nature. Would a bronzer actually make a difference?

As it turns out, it does. Liquid formulas generally impart a more natural finish, so I gave the Jones Road Gel Bronzer a go and in the most natural way, it simply perks up my complexion without adding obvious colour (like a blush would). Nothing muddy or shimmery here, just a polished finish that makes me look as though I've been having bowls of fresh fruits and jugs of water while sunbathing on my terrace on the Riviera - despite the weather outside being cold and frightful. It's a subtle skin enhancer, but an impactful one. To find out more about liquid bronzers, I went straight to Lan Nguyen-Grealis, the make-up artist who's worked with celebrities such as Raye, Paloma Faith and Jing Lusi.

Beauty editor-approved liquid bronzers

What are the benefits of a liquid bronzer?

    'Liquid bronzers typically provide a more natural and dewy finish,' Nguyen-Grealis tells me. Their pigments tend to be more sheer than those in a cream or powder texture, and they diffuse seamlessly to impart a radiant glow. 'They are particularly suitable for dry or mature skin because they add hydration and avoid settling into fine lines,' she adds.

    How to use a liquid bronzer

    Bronzing drops and liquid textures are much easier to blend than powders or creams, and can be applied with fingers or an angled cheek brush. You can use a sponge too, but it might absorb more product than necessary. 'Liquid bronzers can also be mixed with foundation or moisturiser for an all-over glow,' shares Nguyen, who also recommends using it on cheeks and the tops of your forehead. I like to blend mine along the jawline too, for a sculpted effect.

    How to find the right shade of bronzer

    On my own olive complexion, I favour bronzers with golden undertones and often head towards a shade lighter than my skin in order to keep it looking natural. For fair skin tones, Nguyen recommends light to medium shades with neutral or cool undertones while caramel or honey hues can enhance the natural warmth of tanned complexions. 'For deeper skin, try shades of terracotta, mahogany, or deep bronze and look for warm, red, or gold undertones,' says Nguyen-Grealis. 'Avoid ashy or overly light shades as that can appear greyish on dark skin.'

    The beauty editor-approved liquid bronzers

    Editor's choice

    Jones Road Gel Bronzer

    Gel Bronzer

    This smooth, gel-liquid bronzer truly delivers the most natural finish thanks to its neutral undertones and glitter-free texture. It's difficult to over-apply, as it blends in so seamlessly. Dry skin types will appreciate the gentle nourishment it delivers, while combination to oily skin will love the lightweight, non-sticky feel.

    Product specifications

    Best forSubtle glow
    Skin typeAll skin types
    FinishNatural
    Best for dry skin

    Laura Mercier Tinted Moisturizer Bronzer

    Tinted Moisturizer Bronzer
    Credit: Laura Mercier

    In-built micro-pearls lend a whisper of luminosity to this creamy liquid bronzer. It blends out seamlessly and does not cling to any dry patches. There are five shades to complement all skin colours, and not a single one has an orange undertone.

    Product specifications

    Best forGentle radiance
    Skin typeDry, mature
    FinishSoft glow
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    Best for a glossy finish

    Iconic London Radiance Booster

    Radiance Booster
    Credit: Iconic London

    If it's surreal, glassy skin you're after, try Iconic London's luminising formula. It can be used as a glow-giving primer if you choose a shade that matches your skin tone, or go one-to-two shades deeper and use in targeted areas to simultaneously bronze and brighten.

    Product specifications

    Best forRadiance, dull skin
    Skin typeDry
    FinishLuminous
    Best texture

    Saie Dew Bronze Soft-Focus Effortless Liquid Bronzer

    Dew Bronze Soft-Focus Effortless Liquid Bronzer

    A creamy liquid texture that diffuses into an ultra-natural finish that simply enlivens the complexion. The buildable, sheer formula makes this a dream for bronzer newbies.

    Product specifications

    Best forUplifting dry, dull skin
    Skin typeDry to combination
    FinishNatural
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    Best sheer finish

    Lumene Invisible Illumination Liquid Bronzer

    Invisible Illumination Liquid Bronzer

    So you'd like to have a subtle bit on warmth, but you don't quite want to look overdone? Lumene's bronzer is the answer, and the sheer pigments make it difficult to overuse. Just blend in a couple of dots on each cheek and you'll notice a slight livening of the complexion. It feels impressively weightless too.

    Product specifications

    Best forBeginners
    Skin typeAll skin types
    FinishSheer
    Best for skincare benefits

    Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops

    D-Bronzi Anti-Pollution Sunshine Drops
    Credit: Drunk Elephant

    You're better off getting the best skincare ingredients in your serum (you won't use nearly enough if it's in make-up), but if you are looking for colour that has complexion-caring benefits, D-Bronzi is unmatched. It contains peptides to plump, protective antioxidants and nourishing marula oil. To maximise their benefits, mix this bronzing drops into your moisturiser for a sunkissed glow.

    Product specifications

    Best forNourishing ingredients, illuminating
    Skin typeDull and dry
    FinishSheer but luminous
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    Best for glow

    Morphe Hot Shot Sun Drops

    Hot Shot Sun Drops
    Credit: Morphe

    Subtle pearlescent particles impart a juicy finish to the complexion. The satin smooth texture blends out in seconds and the buildable colour can easily be dialled up or down.

    Product specifications

    Best forSoft radiance
    Skin typeDry to combination
    FinishSoft radiance
    Best for all-over

    E.l.f Bronzing Drops

    Bronzing Drops
    Credit: ELF Skin

    Specially formulated to be used all-over, E.l.f's skincare-infused bronzer imparts a healthy glow using sheer pigments and a sheeny finish. It's one to reach for if you find your face doesn't tan as much as the rest of your body in the summer, or if you'd just like a hint of colour to enliven a wintery pallor.

    Product specifications

    Best forMixing into moisturiser or foundation
    Skin typeAll skin types
    FinishSatin
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    Best for sculpting

    Charlotte Tilbury Hollywood Contour Wand

    Hollywood Contour Wand
    Credit: Charlotte Tilbury

    Sitting comfortably in the middle of the Venn diagram of contour and bronzer, this creamy liquid formula delivers a sunkissed glow while gently sculpting cheekbones with its neutral undertones. There's a luminosity here too, so expect a radiant, camera-ready finish.

    Product specifications

    Best forSculpting, gentle glow
    Skin typeAll skin types
    FinishLuminous
    Headshot of Medina Azaldin
    Medina Azaldin
    Beauty Editor, ELLE and Harper's Bazaar UK

    Medina Azaldin is the beauty editor of ELLE and Harper's Bazaar UK, working across print and digital features. She has more than seven years journalism experience and has previously written for Red and Good Hoousekeeping. When she's not demystifying the latest skincare ingredient, sniffing out the next big perfume trend or uncovering the science behind wellness practices, you'll most likely find her in Hatchards Piccadilly or watching a crime series with her cats. Oh, and she's a competitive cheerleader, too. 

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